AboutOnward Advisory was built to help growing businesses make better insurance and benefits decisions. We believe business owners deserve clear explanations, independent guidance, and practical recommendations that reflect how their business actually operates.
About Onward Advisory
Our ApproachWe work for you — not the carrier.
We scan the whole market, compare your options clearly, and recommend the best fit. And when the best answer is one we can't provide, we point you to it. That independence is the heart of how we work.
Meet the FounderDouglas Wong founded Onward Advisory to help businesses make clearer, more confident decisions about insurance and employee benefits. He brings more than two decades of leadership experience across benefits, HR, operations, client experience, and business services, with a career built on simplifying complex systems and translating strategy into practical execution.
Throughout his career, Douglas has led large service and operations teams, built structure through periods of growth and change, and helped organizations improve how they support clients, employees, and business leaders. That operating perspective shapes Onward Advisory's approach: clear guidance, thoughtful comparison, and recommendations grounded in what actually fits the business.
Douglas started Onward Advisory to give business owners a more practical way to navigate important benefits decisions, with the clarity and confidence to move forward.
"My goal is simple — to make benefits decisions clearer, give honest guidance, and help you choose what truly fits. Even when the best answer is not with me."
Clear guidance. Confident decisions. Independent advice that helps your business move forward.
Our Promise